President's Message

Guided by its Company Principle, "To contribute as a business enterprise to society and make our lives more prosperous by manufacturing products of superb quality at low cost," since its founding in 1946, YAMADA has provided oil pumps, water pumps, steering- and transmission-related components, and other products that serve key functions in automobiles. It is thanks to all of you that have supported us over the years that we have been able to thrive and expand our business up to now.

The modern automotive industry is facing a "centennial transition" stemming primarily from the electrification, automation, and advent of sharing economy. Advancing rapidly in particular is a shift toward the electrification on account of the heightened awareness of the global environment, and various car manufacturers one after another have been announcing their initiatives for carbon neutrality.

While remaining as a company capable of meeting such customers' needs that are staying current and changing with the times, YAMADA aims to become a company which makes things that meet latent "wants" of society. YAMADA will bring to bear its skill at training employees in knowhow and technologies acquired through over 75 years of business activities, as well as its passion for making things and strong hands-on capabilities and apply them on a global stage. By so doing, YAMADA will keep providing customers throughout the world with attractive products.

In ever-changing society, YAMADA aims to continue to grow further and become a company where each and every employee working with us around the world can come into the spotlight. YAMADA is also committed to contributing to sustainability of the globe, which is huge responsibility imposed on enterprises.

YAMADA strives to realize "YAMADA VISION 2030" which sets forth the foregoing aspirations and continue to provide the YAMADA brand that spreads its wings around the world through relentless efforts and challenges. In this quest, I ask for your continued support and patronage of our company.

President